Reboot Britain

SEE What You Are Buying Into is a revolutionary labelling scheme striving to make the world a better place. It provides the means to rebuild trust and dislodge cynicism in business and public organisations. The project will come out of beta and launch fully in September. Come and see how it works and help shape future strategy in this practical and participatory session. To display the SEE Logo, organisations must complete a rigorous questionnaire examining their SOCIAL, ENVIRONMENTAL and ETHICAL (SEE) practices and offer up their responses for public scrutiny, comment and rating on an open website. The SEE Questionnaire has been developed in collaboration with several world class authorities and currently contains 35 questions addressing a range of issues. SEE listed organisations must answer every question and guarantee their responses as accurate, complete and verifiable. Their information is publicly policed and open for challenge at all times. www.SEEWhatYouAreBuyingInto.com currently has basic interactive features. Anyone can nominate organisations they wish to see participate in the scheme, suggest new SEE Questionnaire questions and rate participants' answers. However, a real revolution requires active participation of the masses and, in these modern times, a harnessing of the power of Web 2.0. Your future needs you. Join us brothers and sisters!