When it comes to public service media, we can no longer afford to commission projects based on one person's "big idea". We need to be more scientific and find out what people really need before spending millions of pounds on ideas which reach the very few. In this session we'll look at how cutting-edge design and research methodologies from industry are being used to de-risk the development of new products and services, how these could be applied to public service media and where they're most needed. We'll explore current examples of public service media - good and bad - before going through some real life practical methods you can use to do it better. You'll come away with a list of key thinking points that you can apply when commissioning or developing new public service media projects.
